1 - Find some talented Social Media performers by using Google or Twitter that are relevant to your areas of interest, e.g. #Cloud and follow them. Learn how they use social media.
2 - When starting out...keep all posts optimistic, open, engaging and fun. Negativity will scare off followers. Especially when you are starting out, as it's difficult to establish a following initially.
3 - Be patient. Growing followers takes a lot of time of energy. Articles and marketeers that brag about how they have tips to allow you to gain 10,000 followers are month are b*ll**it. Humans take time to trust others in face to face relationships involving hours of interactions. Social media provides at most a few minutes of interaction per day or even per week.
4 - Focus on gaining engaged followers. You want people to follow you who are genuinely interested in what you have to offer the word...otherwise it's false and all meaningless. You wouldn't blindly make friends with just anyone in a party...so why would social media be any different.
5 - Be yourself...or at least there is no need to be completely false. Sure we all have different personas for different things, I,e. Work, family, friends, music, etc... but stay true to who you are, what you believe in and what you stand for. Be yourself, be original and create your own unique voice in the world.
Paul Colmer is a digital coach for ALC training and consulting, with a real passion for learning and applying disruptive technologies. Paul has responsibility for building and delivering ALC's digital architecture strategy and the development and execution of a number of cloud courses, including Cloud Security (CCSP), Amazon AWS, DevOps, Microsoft Azure and Office 365.